UNVEILING of the CITY of PERTH AMBOY DOWNTOWN MURAL
Generations of Hope: She is Within Me

January 4, 2023
Meet the artist of the Perth Amboy Mural Project, an initiative led by Mayor Helmin J. Caba, funded by the New Jersey Department of Community Affairs' Neighborhood Preservation Program (NPP) and Perth Amboy Business Improvement District (PABID), supported by the Arts Council.

WHAT: The City of Perth Amboy invites the media for the unveiling of a latest mural, Generations of Hope: She is Within Me, created by Julisa M. Mugica.
The artwork celebrates the intergenerational of women and their ancestral line. The image embodies strength, power, grace, and divinity. All three women represent a different age group and generations of women within their families, facing in all the same direction, a representation of looking forward towards the future. The artwork celebrates our city's diverse community, displays hope and resiliency, and helps memorialize the city's history impacted by women.
Members of the media are invited to photograph the mural and interview speakers. 

WHO:

• Mayor Helmin J. Caba, City of Perth Amboy
• Tashilee Vasquez, Director, Office of Economic and Community Development
• Noelia Colon, Director, Perth Amboy Business Improvement District
• Dassy Schechter, VP of Marketing & Business Development, Alameda Center for Rehabilitation and Healthcare
• Julisa M. Mugica, Artist

**Interviews in Spanish will be available**

WHEN:

•  Thursday, January 5, 2023, 11:00 AM
• Event speakers will address attendees from 11:00 to 11:30 am.

WHERE:

•  272 Smith Street, Perth Amboy, NJ 08861 
  (next to the Alameda Center for Rehabilitation and Healthcare)

WHY: 
The City's NPP and PABID have collaborated to bring new public art of high artistic quality and enduring value to the City's downtown district. While the primary purpose is to beautify, it also serves as a medium to revitalize the arts and cultural identity while encouraging economic development through the creation of inspired spaces that make the downtown district an exciting area for residents and visitors to shop, dine, work, live, and connect. 

ABOUT THE CITY OF PERTH AMBOY, NEW JERSEY
The City of Perth Amboy is an urban community within Middlesex County with a rich cultural history and a more than three hundred-year-old maritime and industrial legacy.  It serves a diverse, multicultural population of 55,291 residents. Founded in 1683 and chartered in 1718, it served as the state capital until 1790 and is home of the Royal Governor William Franklin's Mansion., currently known as the Proprietary House. Perth Amboy is known as the "City by the Bay", referring to its location adjoining Raritan Bay.  Visit the City of Perth Amboy at perthamboynj.org. Like us on Facebook at facebook.com/cityofperthamboy.  Follow us on Twitter at twitter.com/perthamboycity. Follow us on Instagram: instagram.com/cityofperthamboy/

ABOUT NEIGHBORHOOD PRESERVATION PROJECT
The Neighborhood Preservation Program (NPP) is a five-year grant from the NJ Department of Community Affairs that is designed to generate visible, tangible change in the Perth Amboy shopping district driven by local residents and business owners. The NPP boundaries extend along Smith Street from High Street to Bertrand Street and on New Brunswick Avenue from Smith Street to Jefferson Street.  Perth Amboy NPP is committed to persevering and revitalizing the Downtown District, resulting in increased economic, place, social and civic value. The main goals include:  improving and maintaining the local business economy, improving pedestrian health and walkability for local residents, and fostering a culture of art and neighborhood preservation. 

ABOUT PERTH AMBOY BUSINESS IMPROVEMENT DISTRICT
The Perth Amboy Downtown Business Improvement District, Inc. (BID) serves local businesses and property owners with support for economic revitalization, business promotion, and educational resources. The BID also serves the community and its visitors by scheduling and coordinating a year-long schedule of special events. Programming includes business seminars, skill-building programs for employers/ employees, and business meetings. The BID has also made significant capital improvements by offering façade grants to small businesses and by helping maintain the City’s streetscapes with information kiosks, planters, and directional signs, as well as seasonal decorations.